Online Live Interactive Practical Digital Marketing Training Program. For Online Demo Session. Call or Whatsapp – 8277700081

#BeingDigital #Viominstitute

Join Our 100% Practical & Job Oriented Classroom & Online Digital Marketing Training Program

Join Our 100% Practical & Job Oriented Classroom & Online Digital Marketing Training Program

Brief Overview

SEO stands for Search Engine Optimization. It is the process of getting traffic to the websites from organic, free, or natural search results on search engines including Google, Bing, Yandex, and many more. All the major Search Engines have primary search results, where the content such as text or listings or videos or images are shown based on what the search engines consider most relevant to users. SEO helps to ensure that a website is accessible in a search engine and increases the opportunities for traffic, free of cost.

SEO is a process of improving the visibility of a website on an organic or natural search engine results page (SERP). SEO has to be done in two different steps, On-Page, and Off-Page optimization.

In the SEO course, the topics covered are basic guidelines and best practices of a search engine, how search engines work, how to build a website keeping SEO in mind, website structural analysis, competition analysis, how to get a website indexed by search engines, how to do keyword research & strategize content, SEO strategies including meta tags SEO & off-page SEO, search engine penalties & algorithm updates, Google Webmaster tool, Google Local optimization, 3rd party SEO analysis tools, latest updates with SEO live projects.

Digital Marketing is completely removing the traditional marketing approach of businesses and considered to be the booming industry in coming years, with our intensive training program and practical knowledge, it would be a great help making a Career in Digital marketing.

What Will You Learn

  • An Introduction to SEO

  • How SEO Works & Different SEO Mediums

  • Different SEO tool to conclude on a decision

  • Keyword Research, Website Analysis

  • Working on SEO Tools

  • SEO Road Map Creation

  • SEO strategy implementation

  • Complete ON Page and OFF page Optimization

Benefits Of Search Engine Optimization

  • Cost-Effective

  • Create branding awareness and generate Traffic

  • Generate Traffic and Leads

  • Increase in ROI

  • Goal-driven

  • Measurable Results

Search Engine Optimization (SEO Training ) Syllabus

A search engine and its basic is an important and vital part of digital marketing or online marketing. Before us moving ahead, we need to understand all basics of a search engine like, how the search engine works in order to maintain web rank in SERP’s (search engine results page). What are the prerequisites before starting the digital marketing of any business? What are the guidelines to maintain the same?
Henceforth, we at Victorious Digital designed this module to understand all basics of search engines.

What is a Search Engine?
How does Search Engine work?
Why Digital Marketing?
Types of Search Engines
What are Spiders? g
What is crawling?
What is Indexing?
Cache Date
How to check the Cache Date?

Google Algorithm is the foremost part of digital marketing. Whether you want to promote a business through internet media. Hence, one should follow all of Google’s guidelines and algorithms as Google is the protagonist of all search engines. Thus, we designed this module to make our students understand all algorithms and follow the parameters of Google.

  • Google Panda
  • Google Penguin
  • Google Hummingbird
  • Mobilegeddon (Google Mobile-Friendly Update)
  • Google EMD (Exact Match Domain)
  • PR
  • Google Pigeon
  • Google Rankbrain
  • Google Possum
  • Google Fred
  • Understanding Internet
  • Difference between Web and Internet
  • Website understanding
  • Domain names and extensions
  • What is webserver and web hosting?
  • Different Types of website
  • Website wireframe and architecture
  • Basics of developing and designing a website
  • Usability & user experience of a website
  • Why to say yes to responsive website
  • Introduction to Keyword research
  • How and why to choose the right keywords
  • Different types of keywords
  • How to do Keyword analysis
  • Keywords density analysis
  • Tools for keyword research
  • What is keyword proximity?
  • What is keyword prominence?
  • What is keyword frequency in SEO?
  • What is keyword streaming?
  • Localized keywords research
  • Black Hat SEO
  • Try to avoid Grey Hat SEO
  • Exact-match Anchor text
  • Keyword Stuffing
  • Spam comments
  • Duplicate content and cloaking
  • Unnatural links
  • Domain and Keyword Cloaking
  • Intrusive Interstitial Ads
  • 3rd party “Paid” links
  • Article spinners
  • Automated link building
  • Doorway Page, bots, spam, Link Baiting
  • Link and article directories
  • Duplicate Content and Cloaking
  • Paid / spam blogging
  • Introduction to On-page optimization
  • What is Title, Description, and Keywords tags
  • Difference between primary, secondary, and tertiary tiles
  • Length of titles, meta description, and Snippets
  • H1 to H6 Tags and their importance
  • Important keywords in title, meta descriptions, and content
  • When and where keywords can be placed
  • Difference between Internal links and External links
  • Anchor Text
  • Image tag optimization
  • Content Optimization
  • SEO friendly content
  • URL Structure / Optimization
  • Website structure & navigation menu optimization
  • Robots.txt
  •  Canonical Tag
  • 404 Implementation
  • Difference between HTTP / HTTPS
  • Different types of Sitemaps and their importance
  • Google SEO guidelines
  • Broken link analysis
  • Website architecture
  • On-page Analysis
  • 301 & 302 Redirection
  • SEO Tools
  • Google Webmaster Tool
  • Generating Google Webmasters code
  • Uploading Google Webmasters code
  • What is Structured Data
  • How to solve webmaster errors list
  • Schema Markup
  • Data Highlighter
  • Google Analytics Tool
  • Generating Google Analytics code
  • Uploading Google Analytics code
  • How to create custom reports
  • Goal & Funnel
  • Generating All Types of Reporting
  • Other Tools List
  • chkme
  • Woorank
  • backlink checker
  • w3 Validate
  • Broken Link Checker
  • Penalty Checker

In this module of digital marketing, we will teach you the Google webmaster tool so that you would get aware of how the Google webmaster tool helps us to maintain our website in technical aspects and make us able to follow Google’s guidelines, moreover, we will get all insights and can figure out SEO points of view like internal & external link, sitemap update, robots.txt file creation, and submission, etc. Setup Google Webmaster Tool
Link Google webmaster tool with Website Creating a Dashboard of Google webmaster Tool

  • Understanding Search Appearance
  • Structured Data
  • Rich Cards
  • Data Highlighter
  • HTML Improvements
  • Accelerated Mobile Pages
  • Search Traffic
  • Search Analytics
  • Links to your Site
  • Internal Links
  • Manual Actions
  • International Targeting
  • Mobile Usability
  • Google Index
  • Index Status
  • Blocked Resources
  • Remove URLs
  • Crawl
  • Crawl Errors
  • Crawl Stats
  • Robots.txt Tester
  • Sitemaps
  • URL Parameters

In this module of Digital marketing, one will understand how the Google analytics tool works? How to create a dashboard? How to link our website with the Google analytics tool? How to track our website traffic through the Google analytics tool? Similarly, many more things available to learn during the session, As we at Victorious Digital provide hands-on practical exposure to get experience and depth knowledge in the field of Internet marketing, we promise you to give deep and practical knowledge in Google Analytics tool as well. What is Analytics?

  • Importance of Analytics for Business
  • Introduction to Google Analytics
  • Installing Analytics code in the site
  • Analytics account structure
  • Setup Google Analytics Account
  • Settings in Analytics
  • Understanding the Bounce Rate?
  • What is mean by Real-Time in Analytics?
  • What is the Audience? How to check the statistics?
  • Sessions
  • Users
  • Pageviews
  • Page/ session
  • Session Duration
  • Bounce Rate
  • New sessions
  • What are the Demographics in Google Analytics Account?
  • What is Language in Google Analytics Account?
  • What is System and Mobile in Google analytics in Account?
  • How to check user flow in Google Analytics?
  • What is ACQUISITION in Google Analytics?
  • How do you measure ACQUISITION?
  • Search Console at a Glance in Analytics tool
  • Understanding Goals and Conversions
  • How to setup Goals?
  • Different types of goals
  • How to setup funnels in Goals
  • Importance of funnels
  • Search engines submissions
  • Directory Submission
  • Blog Submission
  • Blog Posting & Commenting
  • Article Submission
  • Social Bookmarking
  • Free Classifieds
  • Press Releases Submission
  • Image Submission
  • Documentation Sharing
  • Forum Posting
  • Video Sharing
  • SEO site checkup tool
  • Alexa Rank
  • Woorank
  • Broken link checker
  • XML sitemap generator tool
  • Whois.com
  • Website speed checker tool
  • NP website analysis tool
  • Competitor analysis tool
  • Mobile responsiveness checker tool
  • Google AdWords keyword planner
  • Backlink checker tool
  • Introduction to search engine optimization
  • Keyword Density
  • What is Bounce Rate?
  • Keyword Research, Keyword Analysis
  • Sandbox Effect
  • Google Penalty
  • What is Black hat SEO?
  • What is White hat SEO?
  • Good and Bad SEO Techniques
  • What is Google PageRank
  • What is Domain Authority?
  • What is Page Authority?
  • What are Inbound Links?
  • What are Outbound Links?
  • What is Link Building?
  • What is Link Farming?
  • Google Algorithms
  • Google Panda
  • Google Penguin
  • Google Humming Bird
  • Mobilegeddon(Google Mobile-Friendly Update)
  • Google EMD (Exact Match Domain)
  • Eligibility
  • Fresher Graduates
  • Fresher Post Graduates
  • Marketing Postgraduates
  • Working Professional
  • Business Owner & Entrepreneurs
  • House Wife, Any Graduates
  • WHY LEARN SEO
  • Increasing demand for SEO
  • Good Salary
  • Better career path
  • Job Satisfaction
  • New learning every day
  • Career in SEO
  • SEO Executive
  • SEO Strategist
  • SEO Consultant
  • SEO Guru
  • SEO Expert
  • SEO Lead
  • SEO Manager
  • SEO + Adwords Expert
  • Digital Marketing Expert

A search engine and its basic is an important and vital part of digital marketing or online marketing. Before us moving ahead, we need to understand all basics of a search engine like, how the search engine works in order to maintain web rank in SERP’s (search engine results page). What are the prerequisites before starting the digital marketing of any business? What are the guidelines to maintain the same?
Henceforth, we at Victorious Digital designed this module to understand all basics of search engines.

What is a Search Engine?
How does Search Engine work?
Why Digital Marketing?
Types of Search Engines
What are Spiders? g
What is crawling?
What is Indexing?
Cache Date
How to check the Cache Date?

Google Algorithm is the foremost part of digital marketing. Whether you want to promote a business through internet media. Hence, one should follow all of Google’s guidelines and algorithms as Google is the protagonist of all search engines. Thus, we designed this module to make our students understand all algorithms and follow the parameters of Google.

  • Google Panda
  • Google Penguin
  • Google Hummingbird
  • Mobilegeddon (Google Mobile-Friendly Update)
  • Google EMD (Exact Match Domain)
  • PR
  • Google Pigeon
  • Google Rankbrain
  • Google Possum
  • Google Fred
  • Understanding Internet
  • Difference between Web and Internet
  • Website understanding
  • Domain names and extensions
  • What is webserver and web hosting?
  • Different Types of website
  • Website wireframe and architecture
  • Basics of developing and designing a website
  • Usability & user experience of a website
  • Why to say yes to responsive website
  • Introduction to Keyword research
  • How and why to choose the right keywords
  • Different types of keywords
  • How to do Keyword analysis
  • Keywords density analysis
  • Tools for keyword research
  • What is keyword proximity?
  • What is keyword prominence?
  • What is keyword frequency in SEO?
  • What is keyword streaming?
  • Localized keywords research
  • Black Hat SEO
  • Try to avoid Grey Hat SEO
  • Exact-match Anchor text
  • Keyword Stuffing
  • Spam comments
  • Duplicate content and cloaking
  • Unnatural links
  • Domain and Keyword Cloaking
  • Intrusive Interstitial Ads
  • 3rd party “Paid” links
  • Article spinners
  • Automated link building
  • Doorway Page, bots, spam, Link Baiting
  • Link and article directories
  • Duplicate Content and Cloaking
  • Paid / spam blogging
  • Introduction to On-page optimization
  • What is Title, Description, and Keywords tags
  • Difference between primary, secondary, and tertiary tiles
  • Length of titles, meta description, and Snippets
  • H1 to H6 Tags and their importance
  • Important keywords in title, meta descriptions, and content
  • When and where keywords can be placed
  • Difference between Internal links and External links
  • Anchor Text
  • Image tag optimization
  • Content Optimization
  • SEO friendly content
  • URL Structure / Optimization
  • Website structure & navigation menu optimization
  • Robots.txt
  •  Canonical Tag
  • 404 Implementation
  • Difference between HTTP / HTTPS
  • Different types of Sitemaps and their importance
  • Google SEO guidelines
  • Broken link analysis
  • Website architecture
  • On-page Analysis
  • 301 & 302 Redirection
  • SEO Tools
  • Google Webmaster Tool
  • Generating Google Webmasters code
  • Uploading Google Webmasters code
  • What is Structured Data
  • How to solve webmaster errors list
  • Schema Markup
  • Data Highlighter
  • Google Analytics Tool
  • Generating Google Analytics code
  • Uploading Google Analytics code
  • How to create custom reports
  • Goal & Funnel
  • Generating All Types of Reporting
  • Other Tools List
  • chkme
  • Woorank
  • backlink checker
  • w3 Validate
  • Broken Link Checker
  • Penalty Checker

In this module of digital marketing, we will teach you the Google webmaster tool so that you would get aware of how the Google webmaster tool helps us to maintain our website in technical aspects and make us able to follow Google’s guidelines, moreover, we will get all insights and can figure out SEO points of view like internal & external link, sitemap update, robots.txt file creation, and submission, etc. Setup Google Webmaster Tool
Link Google webmaster tool with Website Creating a Dashboard of Google webmaster Tool

  • Understanding Search Appearance
  • Structured Data
  • Rich Cards
  • Data Highlighter
  • HTML Improvements
  • Accelerated Mobile Pages
  • Search Traffic
  • Search Analytics
  • Links to your Site
  • Internal Links
  • Manual Actions
  • International Targeting
  • Mobile Usability
  • Google Index
  • Index Status
  • Blocked Resources
  • Remove URLs
  • Crawl
  • Crawl Errors
  • Crawl Stats
  • Robots.txt Tester
  • Sitemaps
  • URL Parameters

In this module of Digital marketing, one will understand how the Google analytics tool works? How to create a dashboard? How to link our website with the Google analytics tool? How to track our website traffic through the Google analytics tool? Similarly, many more things available to learn during the session, As we at Victorious Digital provide hands-on practical exposure to get experience and depth knowledge in the field of Internet marketing, we promise you to give deep and practical knowledge in Google Analytics tool as well. What is Analytics?

  • Importance of Analytics for Business
  • Introduction to Google Analytics
  • Installing Analytics code in the site
  • Analytics account structure
  • Setup Google Analytics Account
  • Settings in Analytics
  • Understanding the Bounce Rate?
  • What is mean by Real-Time in Analytics?
  • What is the Audience? How to check the statistics?
  • Sessions
  • Users
  • Pageviews
  • Page/ session
  • Session Duration
  • Bounce Rate
  • New sessions
  • What are the Demographics in Google Analytics Account?
  • What is Language in Google Analytics Account?
  • What is System and Mobile in Google analytics in Account?
  • How to check user flow in Google Analytics?
  • What is ACQUISITION in Google Analytics?
  • How do you measure ACQUISITION?
  • Search Console at a Glance in Analytics tool
  • Understanding Goals and Conversions
  • How to setup Goals?
  • Different types of goals
  • How to setup funnels in Goals
  • Importance of funnels
  • Search engines submissions
  • Directory Submission
  • Blog Submission
  • Blog Posting & Commenting
  • Article Submission
  • Social Bookmarking
  • Free Classifieds
  • Press Releases Submission
  • Image Submission
  • Documentation Sharing
  • Forum Posting
  • Video Sharing
  • SEO site checkup tool
  • Alexa Rank
  • Woorank
  • Broken link checker
  • XML sitemap generator tool
  • Whois.com
  • Website speed checker tool
  • NP website analysis tool
  • Competitor analysis tool
  • Mobile responsiveness checker tool
  • Google AdWords keyword planner
  • Backlink checker tool
  • Introduction to search engine optimization
  • Keyword Density
  • What is Bounce Rate?
  • Keyword Research, Keyword Analysis
  • Sandbox Effect
  • Google Penalty
  • What is Black hat SEO?
  • What is White hat SEO?
  • Good and Bad SEO Techniques
  • What is Google PageRank
  • What is Domain Authority?
  • What is Page Authority?
  • What are Inbound Links?
  • What are Outbound Links?
  • What is Link Building?
  • What is Link Farming?
  • Google Algorithms
  • Google Panda
  • Google Penguin
  • Google Humming Bird
  • Mobilegeddon(Google Mobile-Friendly Update)
  • Google EMD (Exact Match Domain)
  • Eligibility
  • Fresher Graduates
  • Fresher Post Graduates
  • Marketing Postgraduates
  • Working Professional
  • Business Owner & Entrepreneurs
  • House Wife, Any Graduates
  • WHY LEARN SEO
  • Increasing demand for SEO
  • Good Salary
  • Better career path
  • Job Satisfaction
  • New learning every day
  • Career in SEO
  • SEO Executive
  • SEO Strategist
  • SEO Consultant
  • SEO Guru
  • SEO Expert
  • SEO Lead
  • SEO Manager
  • SEO + Adwords Expert
  • Digital Marketing Expert

Digital Marketing Training Courses Eligibility, Career, Job Sectors & Cities

Digital Marketing course does not require any special criteria as such. Anyone from 10th pass to graduates, working professionals, business owners, homemakers, freelancers, etc., can undergo the Best Digital Marketing Course in Belgaum, or even in their native city via our interactive Online Digital Marketing Course. The Digital Marketing field also fits IT professionals, college students, entrepreneurs, sales and marketing professionals, etc. The best part of this industry is, the candidate need not be from a technical background.

Through a digital marketing course, you have USPs of multiple career options and a higher pay scale. Upon joining the Digital Marketing course at our Best Digital Marketing Training Institute in Belgaum, You can have access to lucrative job opportunities. Enhancing the skill in advertising and marketing practices will lead to immense success and scope for Digital Marketers. Almost every organization needs and offers job opportunities in Digital Marketing. The Digital Marketing industry is vast in that it covers almost all the sectors from IT to Hospitality. It is considered to have a wider scope, predominantly in the major cities and especially metropolitan cities. Apart from metropolitan, this sector is taking off in small cities and also you can start as a freelancer.