Online Live Interactive Practical Digital Marketing Training Program. For Online Demo Session. Call or Whatsapp – 8277700081

#BeingDigital #Viominstitute

Join Our 100% Practical & Job Oriented Classroom & Online Digital Marketing Training Program

Join Our 100% Practical & Job Oriented Classroom & Online Digital Marketing Training Program

Brief Overview

Search Engine Marketing is one of the increasingly sensitive and continuous marketing tools with innovations being induced every now and then by the key players of search engines. This has paved a way for an in-depth understanding of the Search Engine Marketing concepts and procedures. Viom Institute provides one with the opportunity to identify the right strategy for the business promotion at Search Engine Marketing, in this course, we strive to accomplish the methods to get the appropriate ranking at the Search Engine.

The Search Engine Marketing course enables the candidate to understand the key components of a successful natural search strategy. Further, it enables them to invent SEM innovations and quick-win opportunities. Refining the approach towards Search Engine Marketing through key phrase analysis and content is taught in these courses for the performance of the website on search engines.

The SEM training course assists an individual to build an effective campaign with a search marketing strategy for the right kind of visitors to the website. The modules strive to boost online conversions and stand out in the aggressive competition of the online marketplace. At Viom Institute, we train the candidates to ensure the best possible return on investment of online marketing.

Digital Marketing is completely removing the traditional marketing approach of businesses and considered to be the booming industry in coming years, with our intensive training program and practical knowledge, it would be a great help making a Career in Digital marketing.

Advantages Of Learning Search Engine Marketing / PPC Course?

Learning Pay Per Click (PPC) training Certificate course or SEM Training with Google Adwords Certification Program at Viom Institute is ideal for students who want to build up their career in Google Adwords. Working professionals, Business owners/Entrepreneurs can use PPC/SEM to build up Brand Awareness in Web World, attract targeted potential clients, and establish your presence instantly online.

Pay Per Click (PPC) or Search Engine Marketing (SEM) Google Adwords helps to yields a high ROI, giving instant visibility of your brand in the search engine space, driving targeted traffic, and creating brand awareness to the website.

Who Can Join This Course?

Anyone can take up this course but should have good communication skills in English (Written, Speak & Read).

Complete (SEM/PPC/Pay Per Click) Search Engine Marketing Syllabus

  • What is AdWords?
  • What is the network in advertising?
  • How to create a campaign
  • What are bids, ad groups, and campaigns?
  • How to schedule an ad
  • What are ad formats?
  • A complete walkthrough with the dashboard
  • Display network
  • Demographics
  • Cost per click cost per mille
  • Cost per acquisition
  • Conversion optimizer
  • Ad delivery
  • Demographic bidding
  • Social settings
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • AdWords Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance

Ads fundamentals. Our hands-on Google ads course focuses on how Pay-Per-Click (PPC) works, how to create and structure your company’s account, and how to create a positive ROI paid search campaign from start to finish.

Advanced Ads. This training will expand on the basics to show you how to make the best use of the tools, reports and features within Ads, in order to put power behind your campaigns. We’ll dig into reporting, diagnostic and campaign expansion tools, and paid search optimization techniques.

Advanced Display in Ads. Building on the foundation of our Advanced Ads course, this training will expand on the basics to show you how to make the best use of programmatic, display, and video ads, in order to put power behind your campaigns

  • Why video marketing?
  • Create a campaign for video promotion
  • Targeting Locations
  • Bid Strategies
  • Group Creation
  • Ads Options
  • Ad Formats
  • Analysis Results

Basics of Mobile Marketing Understanding Mobile Devices Impact of Mobile Marketing in Social Media Mobile Marketing Analytics Mobile Apps Engagement Growth in the Mobile Industry Promoting Site in Mobile Apps Benefits of Mobile Marketing Targeting Options in Mobile Apps Mobile Marketing Goals Mobile Ad Formats Reporting in Mobile Ads

Learning Digital marketing or Internet marketing is promoting a website and generate lots and lots of leads and convert our dreams into reality. Henceforth, with the help of this module ‘Lead Generation for Business’

  • Lead generation for business
  • Importance of lead generation
  • Understanding landing page URL
  • Difference between landing page & website
  • A/B Testing
  • Lead generation through Facebook
  • Lead generation through Google Adword
  • Lead generation through bulk mails
  • Lead generation through SMS
  • Website analysis for business
  • SEO strategies
  • SMO strategies
  • SMM strategies
  • SEM / Google Adword/ PPC / Pay Per Click strategies
  • Email Marketing strategies
  • Lead generation for business
  • Local SEO Promotion
  • Other marketing activities  for business promotion
  • Case study
  • How to create a freelancer account?
  • How to build your profile?
  • How to select projects?
  • How to set a bid on projects?
  • How to communicate with clients?

After completing Digital Marketing Courses from our institute we will assist to prepare for interview questions and answers with PPT presentations, group discussion. Also, we provide assistance to build an attractive resume for our students to get the best interview calls from the companies.

  • What is AdWords?
  • What is the network in advertising?
  • How to create a campaign
  • What are bids, ad groups, and campaigns?
  • How to schedule an ad
  • What are ad formats?
  • A complete walkthrough with the dashboard
  • Display network
  • Demographics
  • Cost per click cost per mille
  • Cost per acquisition
  • Conversion optimizer
  • Ad delivery
  • Demographic bidding
  • Social settings
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • AdWords Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance

Ads fundamentals. Our hands-on Google ads course focuses on how Pay-Per-Click (PPC) works, how to create and structure your company’s account, and how to create a positive ROI paid search campaign from start to finish.

Advanced Ads. This training will expand on the basics to show you how to make the best use of the tools, reports and features within Ads, in order to put power behind your campaigns. We’ll dig into reporting, diagnostic and campaign expansion tools, and paid search optimization techniques.

Advanced Display in Ads. Building on the foundation of our Advanced Ads course, this training will expand on the basics to show you how to make the best use of programmatic, display, and video ads, in order to put power behind your campaigns

  • Why video marketing?
  • Create a campaign for video promotion
  • Targeting Locations
  • Bid Strategies
  • Group Creation
  • Ads Options
  • Ad Formats
  • Analysis Results

Basics of Mobile Marketing Understanding Mobile Devices Impact of Mobile Marketing in Social Media Mobile Marketing Analytics Mobile Apps Engagement Growth in the Mobile Industry Promoting Site in Mobile Apps Benefits of Mobile Marketing Targeting Options in Mobile Apps Mobile Marketing Goals Mobile Ad Formats Reporting in Mobile Ads

Learning Digital marketing or Internet marketing is promoting a website and generate lots and lots of leads and convert our dreams into reality. Henceforth, with the help of this module ‘Lead Generation for Business’

  • Lead generation for business
  • Importance of lead generation
  • Understanding landing page URL
  • Difference between landing page & website
  • A/B Testing
  • Lead generation through Facebook
  • Lead generation through Google Adword
  • Lead generation through bulk mails
  • Lead generation through SMS
  • Website analysis for business
  • SEO strategies
  • SMO strategies
  • SMM strategies
  • SEM / Google Adword/ PPC / Pay Per Click strategies
  • Email Marketing strategies
  • Lead generation for business
  • Local SEO Promotion
  • Other marketing activities  for business promotion
  • Case study
  • How to create a freelancer account?
  • How to build your profile?
  • How to select projects?
  • How to set a bid on projects?
  • How to communicate with clients?

After completing Digital Marketing Courses from our institute we will assist to prepare for interview questions and answers with PPT presentations, group discussion. Also, we provide assistance to build an attractive resume for our students to get the best interview calls from the companies.

Digital Marketing Training Courses Eligibility, Career, Job Sectors & Cities

Digital Marketing course does not require any special criteria as such. Anyone from 10th pass to graduates, working professionals, business owners, homemakers, freelancers, etc., can undergo the Best Digital Marketing Course in Belgaum, or even in their native city via our interactive Online Digital Marketing Course. The Digital Marketing field also fits IT professionals, college students, entrepreneurs, sales and marketing professionals, etc. The best part of this industry is, the candidate need not be from a technical background.

Through a digital marketing course, you have USPs of multiple career options and a higher pay scale. Upon joining the Digital Marketing course at our Best Digital Marketing Training Institute in Belgaum, You can have access to lucrative job opportunities. Enhancing the skill in advertising and marketing practices will lead to immense success and scope for Digital Marketers. Almost every organization needs and offers job opportunities in Digital Marketing. The Digital Marketing industry is vast in that it covers almost all the sectors from IT to Hospitality. It is considered to have a wider scope, predominantly in the major cities and especially metropolitan cities. Apart from metropolitan, this sector is taking off in small cities and also you can start as a freelancer.